We prepare business for the producer responsibility on packaging!

As a producer responsibility organisation (PRO), VANA is your guarantor that you live up to the obligations of the producer responsibility - legally, financially and practically.

About the producer responsibility

VANA is founded by the largest Danish business organisations

We represent 80% of all Danish companies and cover all industries. Join us and become part of a strong community of companies that take responsibility for creating positive change for our world!

  • Dansk Industri
  • Landbrug og Fødevarer
  • Dansk Erhverv
  • DagSam
About VANA and our founders

Join VANA

We are your guarantor that your company meets the obligations in the producer responsibility on packaging.

Join VANA
Requirement to register with PRO

News about the producer responsibility

News articles

Prepare your company for the producer responsibility - VANA helps you reach your goal

The producer responsibility on packaging will come into effect in 2025, and although all the details for the Danish model are not yet in place, it is time for your company to start the initial preparations.

Get a grip on the producer responsibility

Get inspiration for the design of your packaging

There is no one-size-fits-all solution. It is about familiarising yourself with the possibilities for optimising the packaging design in relation to your particular products, industry and market.

Learn more about packaging design

News from VANA - in your inbox!

Sign up for VANA's newsletter and we wil keep you updated on the producer responsibility for packaging, important deadlines and everything that companies need to keep track of before the producer responsibility comes into force in October 2025!